Can Gamification Close the Engagement Gap of Generation Y?
Avo Schönbohm y Katharina Urban
Cite this publication as
Avo Schönbohm, Katharina Urban, Can Gamification Close the Engagement Gap of Generation Y? (2014), Logos Verlag, Berlin, ISBN: 9783832595272
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Descripción / Abstract
Gaming engages. How can employment become more attractive and fun? Only 16 % of German employees are fully engaged and willing to go `the extra mile' for their company. This perceived engagement gap - which is aggravated by the new work ethics of Generation Y - offers a significant case for value creation and strategic opportunities for companies worldwide.
This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and creatively and critically develops new ideas. Data from a pilot study on the digital startup sector in Berlin shows a positive impact of gamification on employee engagement.
This informative work is directed at people interested in new business trends, business students, gamification researchers and human resources practitioners.
This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and creatively and critically develops new ideas. Data from a pilot study on the digital startup sector in Berlin shows a positive impact of gamification on employee engagement.
This informative work is directed at people interested in new business trends, business students, gamification researchers and human resources practitioners.
Índice
- BEGINN
- 1 Brave New Work: Rethinking the Workplace
- 2 Gamification in Business: A Clever Move?
- 2.1 The Engagement Gap: Idleness against Payment?
- 2.2 Generation Y: Who are You?
- 2.3 The Game Thinking Paradigm
- 2.4 Management Fashion or Transformative Power?
- 3 Research Methodology
- 3.1 Hypotheses Development
- 3.2 Research Design
- 3.3 Sampling Design and Procedure
- 3.4 Population of the Study
- 4 Discussion of Results
- 4.1 Testing of Hypotheses
- 4.2 Summary of Empirical Findings
- 4.3 Research Limitations
- 5 Conclusion and Outlook
- References