Can Gamification Close the Engagement Gap of Generation Y?

Avo Schönbohm und Katharina Urban

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Avo Schönbohm, Katharina Urban, Can Gamification Close the Engagement Gap of Generation Y? (2014), Logos Verlag, Berlin, ISBN: 9783832595272

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Beschreibung / Abstract

Gaming engages. How can employment become more attractive and fun? Only 16 % of German employees are fully engaged and willing to go `the extra mile' for their company. This perceived engagement gap - which is aggravated by the new work ethics of Generation Y - offers a significant case for value creation and strategic opportunities for companies worldwide.

This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and creatively and critically develops new ideas. Data from a pilot study on the digital startup sector in Berlin shows a positive impact of gamification on employee engagement.

This informative work is directed at people interested in new business trends, business students, gamification researchers and human resources practitioners.

Inhaltsverzeichnis

  • BEGINN
  • 1 Brave New Work: Rethinking the Workplace
  • 2 Gamification in Business: A Clever Move?
  • 2.1 The Engagement Gap: Idleness against Payment?
  • 2.2 Generation Y: Who are You?
  • 2.3 The Game Thinking Paradigm
  • 2.4 Management Fashion or Transformative Power?
  • 3 Research Methodology
  • 3.1 Hypotheses Development
  • 3.2 Research Design
  • 3.3 Sampling Design and Procedure
  • 3.4 Population of the Study
  • 4 Discussion of Results
  • 4.1 Testing of Hypotheses
  • 4.2 Summary of Empirical Findings
  • 4.3 Research Limitations
  • 5 Conclusion and Outlook
  • References

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