Global Market Strategies
How to turn your Company into a Successful International Enterprise
Michael Neubert
Cite this publication as
Michael Neubert, Global Market Strategies (2013), Campus Frankfurt / New York, 60486 Frankfurt/Main, ISBN: 9783593420622
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Description / Abstract
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Description
Michael Neubert ist Gründer und Geschäftsführer des internationalen Beratungsunternehmens C2NM und Lehrbeauftragter für internationales Management an mehreren Universitäten. Durch seine internationale Erfahrung - zuletzt als CEO und Aufsichtsrat - gewann er umfangreiches globales Managementwissen.
Table of content
- BEGINN
- Contents
- Introduction
- 1. Internationalization Strategies – Innovative Strategies for Successful and Flexible Exploitation of Global Change
- 1.1. Preparing for Internationalization
- 1.2. Core Elements of an Internationalization Strategy
- 1.3. Developing a Flexible Global Organizational Structure
- 1.4. Implementing Competitive Strategies
- 2. “company2newmarket† – Structured Market Entry Processes for Greater Success in New International Markets
- 2.1. Market Entry Processes – Fundamentals and Tasks
- 2.2. Step 1: Market Evaluation and Selection
- 2.3. Step 2: Market Preparation
- 2.4. Step 3: Market Entry
- 2.5. Step 4: Market Development and Growth
- 2.6. Carrying out Market Exits
- 3. Intercultural Management – More Efficient Management of Global Organizations with Intercultural Intelligence
- 3.1. Some Facts about Culture
- 3.2. Dimensions of National Cultures
- 3.3. Differences between National Cultures
- 3.4. Creating a Cultural Profile
- 3.5. Dimensions of Organizational Cultures
- 3.6. Intercultural Management and the Role of the Global Manager
- Conclusion: Success Factors for GlobalOrganizations
- Appendix: From Local EU Sales Markets to Global Growth Markets
- Glossary
- Bibliography and Further Reading
- Index