Individualization of Information-Intensive Consumer-Oriented Services. Analysis, Framework and Prototype

Alexandra Theobalt

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Alexandra Theobalt, Individualization of Information-Intensive Consumer-Oriented Services. Analysis, Framework and Prototype (2021), Logos Verlag, Berlin, ISBN: 9783832584047

Beschreibung / Abstract

The thesis describes the fundamental problems in the individualization of information-intensive and consumer-oriented services. The guiding research discipline of this thesis is Wirtschaftsinformatik. Furthermore, Service Dominant Logic is applied to explain how services can create added value for customers. In the state of the art section “individual information systems” and various approaches from mass customization and personalization are introduced. The reference architecture developed is inspired by proven architecture paradigms, such as modular architectures, layered architectures and client-server architectures. In addition, personalization mechanisms are implemented in this system approach.
After a detailed description of existing, traditional recommendation mechanisms, special attention is also paid to context-sensitive approaches. It is also explained how semantic technologies and machine learning approaches can be used for further individualization and better scalability. The reference architecture is used for the development of services for health prevention and physical well-being.

Inhaltsverzeichnis

  • BEGINN
  • 1 Introduction
  • 1.1 Motivation
  • 1.2 Domain-specific positioning
  • 1.3 Problem statement
  • 1.4 Scientific positioning
  • 1.5 Scientific inquiry
  • 1.6 Structure of the thesis
  • 2 Value from individualization of services
  • 2.1 Value-oriented view on services
  • 2.2 Individualization of services
  • 3 Requirements analysis
  • 3.1 Consumer-oriented information-intensive services
  • 3.2 Requirements for value co-creation via individualization
  • 3.3 Requirements for everyday computing applications
  • 3.4 Requirement integration
  • 4 Conceptual framework for individualization of information-intensive services
  • 4.1 Layered-modular architecture
  • 4.2 Personalization mechanisms
  • 5 Application for disease prevention and well-being services
  • 5.1 Architectural framework
  • 5.2 Personalization mechanisms for mobile services
  • 5.3 Personalization mechanisms for running routes
  • 5.4 Personalization mechanisms for motorized bicycles
  • 6 Implementation
  • 6.1 MENTORbike system
  • 6.2 Recommendation process
  • 6.3 GUI for mobile service recommendation
  • 6.4 GUI for motorized bicycles
  • 7 Evaluation
  • 7.1 Evaluation of mobile service recommendation
  • 7.2 Relevance of a mobile running assistant
  • 7.3 Evaluation of safe cycling outdoor training
  • 8 Conclusions
  • 8.1 Summary of results
  • 8.2 Limitations and future work
  • References

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