Inhaltsverzeichnis

• Cover
• Impressum
• Contents
• Between "Moral Conquest" and Global Integration
• Part I: North Americanization in the Global Context
• Americanization and Anti-Americanism in the Age of Globalization
• A Transformational Vision: The American State and Private Sectors in Latin America
• "Americanization" and Mortuary Ritual in Greater Mexico
• Part II: Consumerism and the Rise of Mass Cultures
• Marketing 'Necessities': The Casa Booker and the Emergence of the Department Store
• The American Way of After-Life
• Part III: Gender Relations and the Role of the U. S. Model
• Beauty, National Identity, and Cuban Interface with the United States
• Voyeuristic Exoticism: The Multiple Uses of the Image of U. S. Women in Chile
• Part IV: Elite Culture Between Imitation and Delimitation
• Visions from the South
• Mutual Constructions of a Usable Tradition
• Part V: The American 'Other' and the Reconstruction of the Nation
• "Down Mexico Way": Stereotypes and American Tourism
• The Popular Fronts and Folklore
• Armed Resistance and Anti-Intervention Diplomacy
• Contributors
• Backcover