Cruise Tourism & Innovation

Produktinformationen

Herausgeber: Alexis Papathanassis, Michael H. Breitner und Ate de Groot
ISBN: 9783832595753
Verlag: Logos Verlag
Erscheinungstermin: 2014-06-09
Erscheinungsjahr (elektronische Fassung): 2014
Seiten: 282
Paket: Wirtschaft Allgemein [1576]

P-ISBN: 9783832536879

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Alexis Papathanassis (Hg.), Michael H. Breitner (Hg.), Ate de Groot (Hg.), Cruise Tourism & Innovation (2014), Logos Verlag, Berlin, ISBN: 9783832595753

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Beschreibung / Abstract

Innovation management is arguably essential for the profitability and growth sustainability of the cruise industry; as it is for most areas of business endeavour. Now, more than ever, the cruise sector is faced with significant challenges, including: safety and industry reputation in the aftermath of the Costa Concordia disaster, al larger competitive scope and diminishing profit margins. Given that innovation management can be perceived as a management attitude and cultural habit, fostering inspiration is just as relevant as delivering innovation methodologies and guidelines. On this basis, the aim of this combined conference proceedings is to provide a creativity impulse and to illustrate the breadth and potential of innovation management in the cruise sector. Sources on inspiration include: mobile information and communication technologies, multimedia, and the internet and focus on areas as diverse as safety, aesthetics, culture and professional education.

Inhaltsverzeichnis

  • BEGINN
  • Proceedings of the 2nd e-Cruising Conference (Bremerhaven, Germany)
  • 1.0 Cruise web „natives“, or „naives“? Assessing cruise operators†™ homepages in terms of cultural fit
  • 2.0 On board mobile payment: Technologies and user acceptance
  • 3.0 Web content and web sentiment mining for cruise operators: State of the art and future trends
  • 4.0 E-Learning potential in the cruise sector
  • 5.0 Utilizing ICS for the management of overcrowding on board cruise ships
  • 6.0 Virtual safety training in cruising: Getting passengers†™ attention with the help of multimedia applications
  • 7.0 Does beauty sell? The role of online visual multimedia content on the hotel decision – making process and customers†™ expectations
  • 8.0 Free smartphones and touchpads for cruise passengers: What can cruise operators do?
  • Proceedings of the 4th International Cruise Conference (Leeuwarden, Netherlands)
  • 9.0 Old wine in new bottles: Where will new ships go when they get old?
  • 10.0 Influence of e-trust on direct online-bookings of sail-cruises in Turkey
  • 11.0 The relation between learning style, personality and the perception of problem-based learning
  • 12.0 Alternative dispute resolution (ADR) and the passenger contract
  • 13.0 Cruise tourism: Future trends and innovation within the Dutch cruise market

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