TY  - BOOK
A1  - Pfaff, Dietmar
TI  - Praxishandbuch Marketing
T2  - Grundlagen und Instrumente
SN  - 9783593444055
PY  - 2020
KW  - Marketing
KW  - Marktforschung
KW  - Marketing-Analyse
KW  - Marketing-Strategien
KW  - Marketing-Mix
KW  - Online-Marketing
KW  - Market research
KW  - Marketingmanagement
KW  - Marketing management
KW  - Internet marketing
KW  - Merketing analysis
KW  - Mixed marketing
UR  - http://www.content-select.com/index.php?id=bib_view&ean=9783593444055
UR  - https://content-select.com/de/portal/media/view/5e637d6d-6bd0-457a-bfcf-688ab0dd2d03
PB  - Campus Frankfurt / New York
CY  - 60486 Frankfurt/Main
LA  - ger
ER  -