TY  - BOOK
A1  - Tschanz, Nathaly
A2  - Schart, Dirk
TI  - Praxishandbuch Augmented Reality
T2  - für Marketing, Medien und Public Relations
SN  - 9783864968761
KW  - Kommunikation
KW  - Marketing
KW  - Medien
KW  - Pressearbeit
KW  - Wirtschaftsinformatik
KW  - 3D
KW  - involvement
KW  - Packaging
KW  - Usability
KW  - Tracking
KW  - App
KW  - Eventmanagement
KW  - Crossmedia
KW  - 3D-Effekte
KW  - App Store
KW  - AR
KW  - AR-Channel
KW  - augmented reality
KW  - CastAR
KW  - Digitalmedien
KW  - Google Glasses
KW  - Mixed Reality
KW  - mobile Apps
KW  - Onlinekommunikation
KW  - Onlinemedien
KW  - QR-Code
UR  - http://www.content-select.com/index.php?id=bib_view&ean=9783864968761
UR  - https://content-select.com/de/portal/media/view/56bc69bb-ee50-4dcc-a3b4-75fcb0dd2d03
PB  - UVK Verlagsgesellschaft
CY  - 78462 Konstanz
LA  - ger
ER  -