TY - BOOK A1 - Zschiesche, Arnd A2 - Errichiello, Oliver A3 - Piedesack, Gordon A4 - Karolyi, Gilles A5 - Godec, Sabina TI - 30 Minuten Markenführung SN - 9783956230288 PY - 2013 KW - Marketing KW - Werbung KW - Branding KW - Marke KW - Markenführung KW - Label KW - Markenbindung UR - http://www.content-select.com/index.php?id=bib_view&ean=9783956230288 UR - https://content-select.com/de/portal/media/view/562a0139-84e4-4d43-ab04-191fb0dd2d03 PB - GABAL CY - 63069 Offenbach am Main LA - ger ER -