@book {9783593453682, 
	title = "Pole Position",
	author = "Scherer, Hermann",
	isbn = "9783593453682",
	year = "2023",
	edition = "1",
	keywords = "Werbung, Akquise, Selbstständigkeit, Start-up, Coach, Bühne, Vermarktung, USP, Speaker, Personal Branding, Eigenvermarktung, Markenauftritt, Alleinstellungsmerkmal",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783593453682",
	url = "https://content-select.com/de/portal/media/view/63f49caa-e9bc-421f-9f60-402fac1b000f",
	publisher = "Campus Frankfurt / New York",
	language = "ger",
}