@book {9783791043319, 
	title = "Marketing",
	author = "Scharf, Andreas AND Schubert, Bernd AND Hehn, Patrick",
	isbn = "9783791043319",
	year = "2022",
	edition = "7",
	keywords = "Marketing, Marktforschung, Marketing-Mix, Preispolitik, Social Media, Konsumentenverhalten, Kommunikationspolitik, Distributionspolitik, Produktpolitik, Marketingstrategie, Schubert, Hehn, Bachelor Marketing, Digitalisierung Marketing, Fallstudien Marketing, Scharf, Einführung Marketing",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783791043319",
	url = "https://content-select.com/de/portal/media/view/61a72c46-e7d0-44e1-8b72-270ab0dd2d03",
	publisher = "Schäffer-Poeschel",
	language = "ger",
}