@book {9783966450966, 
	title = "Content Marketing Kompendium",
	author = "Ascherl, Stefan",
	isbn = "9783966450966",
	year = "2021",
	keywords = "Content Marketing, Online Marketing, Digitalmarketing",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783966450966",
	url = "https://content-select.com/de/portal/media/view/6033a6af-98b8-4789-aa07-5d16b0dd2d03",
	publisher = "BMU Verlag",
	language = "ger",
}