@book {9783648136324, 
	title = "Markenbotschafter - Erfolg mit Corporate Influencern",
	author = "Hoffmann, Kerstin",
	isbn = "9783648136324",
	year = "2020",
	keywords = "Marketing, PR, Unternehmenskommunikation, Schnittstelle, Markenbild, Influencer, krisenfest, Öffentlichkeitswirkung, Krisenprävention, Kerstin Hoffmann",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783648136324",
	url = "https://content-select.com/de/portal/media/view/5e8611d8-e12c-46a4-80a4-483bb0dd2d03",
	publisher = "Haufe Lexware",
	language = "ger",
}