@book {9783170319035, 
	title = "Marketing",
	author = "Fritz, Wolfgang AND von der Oelsnitz, Dietrich AND Seegebarth, Barbara",
	isbn = "9783170319035",
	year = "2019",
	edition = "5",
	keywords = "Strategie, Unternehmensführung, Marketingkonzept, Absatzwirtschaft",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783170319035",
	url = "https://content-select.com/de/portal/media/view/5e4cfaee-9d20-494f-ae9a-0b66b0dd2d03",
	publisher = "W. Kohlhammer Verlag",
	language = "ger",
}