@book {9783170364738, 
	title = "Marktchancen 4.0",
	editor = "Steven, Marion AND Grandjean, Lisa",
	isbn = "9783170364738",
	year = "2019",
	edition = "1",
	keywords = "Digitalisierung, Wettbewerb, Wertschöpfung, Marktanalyse, Kundengewinnung",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783170364738",
	url = "https://content-select.com/de/portal/media/view/5e4cfaee-59a4-448a-8493-0b66b0dd2d03",
	publisher = "W. Kohlhammer Verlag",
	language = "ger",
}