@book {9783170364073, title = "Leitfaden Vertrieb und Marketing", author = "Rösel, Joachim", isbn = "9783170364073", year = "2019", edition = "1", keywords = "Globalisierung, Handel, Marketing-Mix", url = "http://www.content-select.com/index.php?id=bib_view&ean=9783170364073", url = "https://content-select.com/de/portal/media/view/5e4cfaee-27d4-4925-ab49-0b66b0dd2d03", publisher = "W. Kohlhammer Verlag", language = "ger", }