@book {9783648136119, 
	title = "Warum Start-ups und Produkte floppen",
	author = "Schroiff, Hans-Willi AND Müller, Tina",
	isbn = "9783648136119",
	year = "2020",
	edition = "2",
	keywords = "Marketing, Produktentwicklung, Marken, ebook, Fehler, Flop, Handlungsperspektiven, Lösungsansätze, EPUB, e-book, Produkteinführung, epdf, e-pub, e-pdf, Marketingfehler, Tina Müller",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783648136119",
	url = "https://content-select.com/de/portal/media/view/5e4198e4-c8cc-4497-854f-561eb0dd2d03",
	publisher = "Haufe Lexware",
	language = "ger",
}