@book {9783648136300, 
	title = "Digitalisierung in Marketing und Vertrieb",
	author = "Schuster, Norbert",
	isbn = "9783648136300",
	year = "2020",
	keywords = "Marketing, Digitalisierung, Vertrieb, Veränderung, Change, Chance, Herausforderung, digital, Automation, Umsatz, Routing, Customer Journey, Lead, Nurturing, Kaufprozess, Kundenverhalten, Scoring, Touch Points",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783648136300",
	url = "https://content-select.com/de/portal/media/view/5e4196af-30bc-4979-a94b-561eb0dd2d03",
	publisher = "Haufe Lexware",
	language = "ger",
}