@book {9783791043159, 
	title = "Emotionalisierung im digitalen Marketing",
	editor = "Fuchs, Rainer AND Rüeger, Brian P. AND Hannich, Frank M. AND Müller, Steffen AND Klaas, Michael AND Suvada, Adrienne",
	isbn = "9783791043159",
	year = "2018",
	keywords = "Emotion, Marketing, Digitalisierung, Marke, Kundenbeziehung, Emotionalisierung, Müller, Rüeger, Hannich, Fuchs, Klaas, Suvada",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783791043159",
	url = "https://content-select.com/de/portal/media/view/5cac6dbf-dcf0-4d29-a046-5ae2b0dd2d03",
	publisher = "Schäffer-Poeschel",
	language = "ger",
}