@book {9783593443010, 
	title = "Das große Personal-Branding-Handbuch",
	editor = "Schulz, Benjamin",
	isbn = "9783593443010",
	year = "2020",
	edition = "1",
	keywords = "Kommunikation, Marketing, Karriere, Kompetenz, Marke, Social Media, Markenimage, Standardwerk, Reichweite, Personenmarketing",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783593443010",
	url = "https://content-select.com/de/portal/media/view/5c855d27-9c00-4546-bb61-32afb0dd2d03",
	publisher = "Campus Frankfurt / New York",
	language = "ger",
}