@book {9783879076543, title = "Handbuch Geomarketing", editor = "Herter, Michael AND Mühlbauer, Karl-Heinz", isbn = "9783879076543", year = "2018", edition = "2", keywords = "Marketing, Geodaten, Direktmarketing, Geoinformationssystem, Standortplanung, Geomarketing, Geographisches Informationssys, Handbuch Geomarketing, Marktdaten, Mikromarketing", url = "http://www.content-select.com/index.php?id=bib_view&ean=9783879076543", url = "https://content-select.com/de/portal/media/view/5c7e7232-1828-4831-bb3c-7986b0dd2d03", publisher = "Wichmann Verlag", language = "ger", }