@book {9783170341234, title = "Bildungsmarketing", author = "Rehder, Stephan A. AND Müller, Magnus", isbn = "9783170341234", year = "2018", edition = "1", keywords = "Wissensmanagement, Universität, Non-Profit-Organisation", url = "http://www.content-select.com/index.php?id=bib_view&ean=9783170341234", url = "https://content-select.com/de/portal/media/view/5c76a4b2-c010-4989-b647-2813b0dd2d03", publisher = "W. Kohlhammer Verlag", language = "ger", }