@book {9783744519571, 
	title = "Crashkurs Public Relations",
	author = "Steinbach, Marion",
	isbn = "9783744519571",
	edition = "2",
	keywords = "Twitter, Facebook, Public Relations, Interne Kommunikation, Social Media, Online-PR, youtube, Blog, Krisen-PR, Monitoring, Xing, Printmedien, Corporate design, Presse- und Öffentlichkeitsarbeit, Instagram, Newsletter, Intranet, Unternehmensidentität, Veranstaltungsmanagement, Claim, Kommunikationsmittel, Advertorial, Blogger, Blogger Relations, Corporate Blogs, Corporate Book, Mailings, One-Voice-Policy, Online-Texte, PR-Foto, PR-Konzepte, Pinterest, Presseevent, Presseportal, Umgang mit Journalisten, Website-Struktur",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783744519571",
	url = "https://content-select.com/de/portal/media/view/5c755b41-a680-4076-92ee-479eb0dd2d03",
	publisher = "Herbert von Halem",
	language = "ger",
}