@book {9783593441368, 
	title = "Kunden begeistern mit System",
	author = "Esch, Franz-Rudolf AND Kochann, Daniel",
	isbn = "9783593441368",
	year = "2019",
	edition = "1",
	keywords = "Kundenbindung, Customer retention, Kaufmotiv, Consumer motivation, Kundenanalyse, Touchpoint, Customer Journey, Kundenreise, Kundenerleben, Kontaktpunkt, Customer Experience, Customer analysis",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783593441368",
	url = "https://content-select.com/de/portal/media/view/5c0beb09-bcb8-43e2-8307-2b70b0dd2d03",
	publisher = "Campus Frankfurt / New York",
	language = "ger",
}