@book {9783593441351, 
	title = "Chefsache Marke",
	author = "Bürkle, Jörg",
	isbn = "9783593441351",
	year = "2019",
	edition = "1",
	keywords = "Management, Markenartikel, brand-name product, Markenimage, Brand image",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783593441351",
	url = "https://content-select.com/de/portal/media/view/5c0beb09-9c3c-42c2-b29f-2b70b0dd2d03",
	publisher = "Campus Frankfurt / New York",
	language = "ger",
}