@book {9783648095980, 
	title = "Green Marketing - inkl. Arbeitshilfen online",
	author = "Weigand, Heiner",
	isbn = "9783648095980",
	year = "2017",
	keywords = "Nachhaltigkeit, Marketing, CSR, Zielgruppen, Bio, Personalmarketing, Best Practice, Absatzmärkte, Employer Branding, grün, Marketingstrategien, Bio-Marketing",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783648095980",
	url = "https://content-select.com/de/portal/media/view/5aa421d8-b45c-4051-90e0-27c2b0dd2d03",
	publisher = "Haufe Lexware",
	language = "ger",
}