@book {9783648095119, 
	title = "Crashkurs Marketing - inkl. Arbeitshilfen online",
	author = "Magerhans, Alexander AND Geyer, Helmut AND Ephrosi, Luis",
	isbn = "9783648095119",
	year = "2017",
	edition = "4",
	keywords = "Kommunikation, Marketing, ebook, Marketing-Mix, Online-Marketing, Customer, relationship, Vertriebsstrategien, EPUB, e-book, epdf, e-pub, e-pdf",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783648095119",
	url = "https://content-select.com/de/portal/media/view/5aa421d8-67a0-4c93-b1a6-27c2b0dd2d03",
	publisher = "Haufe Lexware",
	language = "ger",
}