@book {9783648093375, title = "Touchpoint Management - inkl. Arbeitshilfen online", editor = "Keller, Bernhard AND Ott, Cirk Sören", isbn = "9783648093375", keywords = "Digitalisierung, ebook, Big Data, Vernetzung, Touchpoint Management, Touchpoint, EPUB, e-book, epdf, e-pub, e-pdf, Point of Sale, Customer Journey, Customer Management, Kontaktpunkte", url = "http://www.content-select.com/index.php?id=bib_view&ean=9783648093375", url = "https://content-select.com/de/portal/media/view/5aa421d8-6354-458e-b479-27c2b0dd2d03", publisher = "Haufe Lexware", language = "ger", }