@book {9783593438054, 
	title = "Where to Play",
	author = "Gruber, Marc AND Tal, Sharon",
	isbn = "9783593438054",
	year = "2018",
	edition = "1",
	keywords = "Strategie, Management, Wettbewerbsstrategie, Markt, Wettbewerbsvorteil, Market, Strategy, Organisatorischer Wandel, Organizational change, Competitive advantage, Competitive strategy",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783593438054",
	url = "https://content-select.com/de/portal/media/view/5aa3a6fe-cc04-4915-85d2-27e2b0dd2d03",
	publisher = "Campus Frankfurt / New York",
	language = "ger",
}