@book {9783593438016, 
	title = "Praxisbuch Dienstleistungsmarketing",
	author = "Bellone, Veronika AND Matla, Thomas",
	isbn = "9783593438016",
	year = "2018",
	edition = "1",
	keywords = "Strategie, Marketing, Service, Dienstleistung, KMU, Strategy, SME",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783593438016",
	url = "https://content-select.com/de/portal/media/view/5aa3a6fc-c5b0-4e89-8b11-27e2b0dd2d03",
	publisher = "Campus Frankfurt / New York",
	language = "ger",
}