@book {9783739803319, 
	title = "Vertrieb: 360 Grundbegriffe kurz erklärt",
	author = "Geldern, Hans",
	isbn = "9783739803319",
	edition = "1",
	keywords = "Distribution, Data Warehouse, Kundenzufriedenheit, Data Mining, Diversifikation, Absatzmarkt, Kundenanalyse, ABC-Analyse, Anreiz, Cross-Selling, Dumping, Launch, Listung",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783739803319",
	url = "https://content-select.com/de/portal/media/view/598c6f89-90e8-47e5-80f2-745bb0dd2d03",
	publisher = "UVK Verlagsgesellschaft",
	language = "ger",
}