@book {9783802944147, 
	title = "Corporate Identity",
	author = "Kiessling, Waldemar AND Babel, Florian",
	isbn = "9783802944147",
	year = "2010",
	edition = "4",
	keywords = "Nachhaltigkeit, Öffentlichkeitsarbeit, Studienliteratur, Sozialmanagement, Unternehmensimage, Leitbildentwicklung, Unternehmensidentität, blaue reihe, CI-Strategie, CI-Lehre",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783802944147",
	url = "https://content-select.com/de/portal/media/view/598ac445-4ed4-409a-9ef3-42bcb0dd2d03",
	publisher = "Walhalla Fachverlag",
	language = "ger",
}