@book {9783739803012, 
	title = "Marketing: 360 Grundbegriffe kurz erklärt",
	author = "Geldern, Hans",
	isbn = "9783739803012",
	edition = "1",
	keywords = "Investition, BWL, Konkurs, Marketingmix, Kalkulatorische Kosten, Kennzahl",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783739803012",
	url = "https://content-select.com/de/portal/media/view/58c7ba91-f9d0-44be-a26d-4d7db0dd2d03",
	publisher = "UVK Verlagsgesellschaft",
	language = "ger",
}