@book {9783170236059, 
	title = "Innovation und Marketing",
	author = "Weiber, Rolf AND Pohl, Alexander",
	isbn = "9783170236059",
	year = "2016",
	edition = "1",
	keywords = "Wettbewerb, Innovationsprozess, Diffusion, Innovationsakzeptanz",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783170236059",
	url = "https://content-select.com/de/portal/media/view/58b02f6d-25c0-4cdd-97dd-64a8b0dd2d03",
	publisher = "W. Kohlhammer Verlag",
	language = "ger",
}