@book {9783832597207, 
	title = "Internetbasierte Customer-Self-Service-Instrumente im After-Sales-Management aus Sicht des Verfassungsmarketings",
	author = "Schulmeyer, Christian",
	isbn = "9783832597207",
	year = "2011",
	keywords = "Verfassungsmarketing, Morphologische Psychologie, Nutzungsverfassung, Online-Kundencenter, Online-Hilfe und -Support",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783832597207",
	url = "https://content-select.com/de/portal/media/view/58a1c67a-5e5c-45ee-a909-3edeb0dd2d03",
	publisher = "Logos Verlag",
	language = "ger",
}