@book {9783799261135, title = "Handbuch Werbeplanung", author = "Dannenberg, Marius AND Merkel, Stefanie AND Wildschütz, Frank", isbn = "9783799261135", keywords = "Marktforschung, Marketing-Mix, Konsumentenverhalten, Etat, Medienübergreifende Werbung", url = "http://www.content-select.com/index.php?id=bib_view&ean=9783799261135", url = "https://content-select.com/de/portal/media/view/5885fad0-495c-4b2e-91b6-712fb0dd2d03", publisher = "Schäffer-Poeschel", language = "ger", }