@book {9783648030295, 
	title = "NeuroPricing",
	author = "Müller, Kai-Markus",
	isbn = "9783648030295",
	year = "2013",
	keywords = "Psychologie, Marketing, Neuromarketing, Gewinn, ebook, Preis, Neurowissenschaft, Kongress, Preisfindung, NeuroPricing, Kundenansprache, EPUB, e-book, epdf, e-pub, e-pdf, Neuromarketingkongress, Preiswahrnehmung, Zahlungsbereitschaft, Preisdarstellung",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783648030295",
	url = "https://content-select.com/de/portal/media/view/5885faaf-b1bc-412c-bd71-712fb0dd2d03",
	publisher = "Haufe Lexware",
	language = "ger",
}