@book {9783648029565, 
	title = "Was Marken erfolgreich macht",
	author = "Scheier, Christian AND Held, Dirk",
	isbn = "9783648029565",
	year = "2012",
	edition = "3",
	keywords = "Kommunikation, Neuropsychologie, Hirnforschung, Psychologie, Marketing, Werbung, Marke, ebook, Markenführung, EPUB, e-book, epdf, e-pub, e-pdf, Trefferliste_Wirtschaftssachbuch, Traitmarken, Trefferliste_Neuromarketing, Brand Code Management, BCM",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783648029565",
	url = "https://content-select.com/de/portal/media/view/5885faaf-7adc-4b6e-b88b-712fb0dd2d03",
	publisher = "Haufe Lexware",
	language = "ger",
}