@book {9783839400579, 
	title = "Besucher zu Stammgästen machen!",
	editor = "John, Hartmut AND Günter, Bernd",
	isbn = "9783839400579",
	year = "2000",
	edition = "1",
	keywords = "Kulturmarketing, Kulturmanagement, Cultural Management, Cultural Marketing, Museumsmanagement, Museum Management",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783839400579",
	url = "https://content-select.com/de/portal/media/view/56d42330-4538-4ac6-84fc-6642b0dd2d03",
	publisher = "transcript Verlag",
	language = "ger",
}