@book {9783170294547, 
	title = "Marketing und Marktforschung",
	author = "Lubritz, Stefan",
	isbn = "9783170294547",
	year = "2010",
	edition = "1",
	keywords = "Marketing-Mix, Preispolitik, Kommunikationspolitik, Distributionspolitik, Produktpolitik, Konditionen, Operatives Marketing, Strategisches Marketing",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783170294547",
	url = "https://content-select.com/de/portal/media/view/56cee386-2d98-4929-b365-1dd5b0dd2d03",
	publisher = "W. Kohlhammer Verlag",
	language = "ger",
}