@book {9783864969768, 
	title = "Marketing- und Vertriebsmethoden",
	author = "Nagel, Michael AND Mieke, Christian",
	isbn = "9783864969768",
	edition = "1",
	keywords = "Marketing, Vertrieb, BWL, Betriebswirtschaftslehre, Kundenzufriedenheit, Produktlebenszyklus, Kundenanalyse, Conjoint-Analyse, 4P, Gewinnschwelle, Kundenwert",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783864969768",
	url = "https://content-select.com/de/portal/media/view/56bc69ba-329c-423a-9e1b-75fcb0dd2d03",
	publisher = "UVK Verlagsgesellschaft",
	language = "ger",
}