@book {9783956230288, 
	title = "30 Minuten Markenführung",
	author = "Zschiesche, Arnd AND Errichiello, Oliver",
	isbn = "9783956230288",
	year = "2013",
	edition = "1",
	keywords = "Marketing, Werbung, Branding, Marke, Markenführung, Label, Markenbindung",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783956230288",
	url = "https://content-select.com/de/portal/media/view/562a0139-84e4-4d43-ab04-191fb0dd2d03",
	publisher = "GABAL",
	language = "ger",
}