@book {9783956231407, 
	title = "Marken müssen bewusst Regeln brechen, um anders zu sein",
	author = "Multerer, Dominic",
	isbn = "9783956231407",
	year = "2014",
	edition = "1",
	keywords = "Kommunikation, Führung, Marketing, Werbung, Wettbewerb, Marke, Unternehmensstrategie, Markenführung, Marketingstrategie",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783956231407",
	url = "https://content-select.com/de/portal/media/view/562a012d-c6d8-489c-933e-191fb0dd2d03",
	publisher = "GABAL",
	language = "ger",
}