@book {9783864968129, 
	title = "Innovationsmarketing",
	isbn = "9783864968129",
	edition = "1",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783864968129",
	url = "https://content-select.com/de/portal/media/view/5608fad5-0928-49ee-b7e5-42e6b0dd2d03",
	publisher = "UVK Verlagsgesellschaft",
}