@book {9783593429786, 
	title = "Value Proposition Design",
	author = "Osterwalder, Alexander AND Pigneur, Yves AND Bernarda, Greg AND Smith, Alan",
	isbn = "9783593429786",
	year = "2015",
	edition = "1",
	keywords = "Produktentwicklung, Geschäftsmodell, Kreativität, Service, Dienstleistung, Kunden, Produkt, Creativity, Product, New product development, Geschäftsmodellinnovation, Kundenerwartungen, Customer expectation, Business Model, Customers, Kundenzufriedenheit, Wertangebot, Value proposition, business model innovation, Customer satisfaction",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783593429786",
	url = "https://content-select.com/de/portal/media/view/54e72432-79c8-43db-97ef-6790b0dd2d03",
	publisher = "Campus Frankfurt / New York",
	language = "ger",
}