@book {9783593420615, 
	title = "Globale Marktstrategien",
	author = "Neubert, Michael",
	isbn = "9783593420615",
	year = "2013",
	edition = "1",
	keywords = "Erfolg, Management, wirtschaft, Führungskräfte, Markt, KMU, Expansion, Volkswirtschaft, Economy, Market, Managers, success, SME, Manager, Mittelstand, Märkte, Unternehemensführung",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783593420615",
	url = "https://content-select.com/de/portal/media/view/520a3c83-6a8c-4598-82c0-79862efc1343",
	publisher = "Campus Frankfurt / New York",
	language = "ger",
}