@book {9783864963711, 
	title = "Praxishandbuch Werbung",
	author = "Schrattenecker, Gertraud  Dr. AND Schweiger, Günter  Professor Dr.",
	isbn = "9783864963711",
	year = "2013",
	edition = "1",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783864963711",
	url = "https://content-select.com/de/portal/media/view/51da935f-0a24-4fdb-8d3b-12692efc1343",
	publisher = "UVK Verlagsgesellschaft",
}