@book {9783593415147, 
	title = "Eliten-Marketing",
	author = "Oltmanns, Torsten AND Diekmann, Christiane AND Böhm, Vera",
	isbn = "9783593415147",
	year = "2008",
	edition = "1",
	keywords = "Strategie, Marketing, Management, Strategy",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783593415147",
	url = "https://content-select.com/de/portal/media/view/519cc2df-4d58-4f96-bad6-253f5dbbeaba",
	publisher = "Campus Frankfurt / New York",
	language = "ger",
}