@book {9783593411538, 
	title = "Business Model Generation",
	author = "Osterwalder, Alexander AND Pigneur, Yves",
	isbn = "9783593411538",
	year = "2011",
	edition = "1",
	keywords = "Management, Geschäftsmodell, Wettbewerb, Innovation, Prozessmanagement, Unternehmensstrategie, Geschäftskonzept, Competition, Strategisches Management, Business Process Management, Strategic Management, Geschäftsprozesse, business model",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783593411538",
	url = "https://content-select.com/de/portal/media/view/519cc27a-4028-4448-93ed-253f5dbbeaba",
	publisher = "Campus Frankfurt / New York",
	language = "ger",
}