The Impact of Investments in Market-based Assets on Firm Performance
Karlo Oehring
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Karlo Oehring, The Impact of Investments in Market-based Assets on Firm Performance (2022), Logos Verlag, Berlin, ISBN: 9783832585204
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Beschreibung / Abstract
Market-based assets, such as brands or customer relationships, can be thought of as intangibles that arise through the commingling of the firm with its environment. As such, they are constructs that bridge the conceptual gap between managerial actions and firmsâ financial performance. This dissertation conducts three studies that advance the understanding of investments in market-based assets conceptually, empirically, and methodologically: First, it rigorously examines prior research in the marketing-finance interface and synthesizes the findings in a conceptual overview of the field. Second, it examines investments into different drivers of customer-based firm value and relates them to different aspects of firm performance. Third, it develops a novel method to estimate investments in market-based assets for firms with undisclosed accounting information through textual analysis of legal statements.
Inhaltsverzeichnis
- BEGINN
- 1 Introduction and Central Theme of this Dissertation
- 1.1 Aim and Scope
- 1.2 Structure
- 1.3 Executive Summaries of Studies
- 2 Study 1: Conceptual Overview and Systematic Literature Review of the Marketing-Finance Interface
- 2.1 Introduction
- 2.2 Literature Search Procedure
- 2.3 Findings from Literature
- 2.4 Relating Studies 2 and 3 to the Marketing Value Chain
- 2.5 Conclusion and Limitations
- 3 Study 2: Explaining the Future Growth Potential of Public Firms
- 3.1 Introduction
- 3.2 Background and Hypotheses
- 3.3 Data and Methodology
- 3.4 Results
- 3.5 Discussion
- 4 Study 3: Text-based Analysis of Firms†™ Strategic Emphasis
- 4.1 Introduction
- 4.2 Background and Empirical Questions
- 4.3 Method (Building a Marketing Strategy Dictionary and Calculating a Text-based Strategic Emphasis Score)
- 4.4 Empirical Analysis out of Sample
- 4.5 Results
- 4.6 Discussion
- 5 Summary and Conclusion
- 5.1 General Summary
- 5.2 Implications for Research and Practice
- 5.3 Limitations and Directions for Future Research
- Appendix
- References